This Cookies Policy explains how [Company Legal Name] (“Macy’s Trend,” “we,” “us,” or “our”) uses cookies and similar technologies on https://macystrend.com/ (the “Site”). Cookies help the Site work properly, stay secure, remember preferences, and (optionally) help us understand traffic and measure marketing.
1) What Cookies Are
Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. They allow the website to recognize your device and store certain information about your preferences or actions.
We may also use similar technologies, such as:
Pixels / tags (code snippets that measure engagement or advertising performance)
Local storage (browser storage used to remember settings)
SDKs (if we offer a mobile app)
For simplicity, we refer to all of these as “cookies” in this policy.
2) Types of Cookies We Use
Depending on how the Site is configured, we may use some or all of the following categories.
A) Strictly Necessary Cookies (Always On)
These cookies are required for the Site to function and cannot be switched off. They are typically used to:
Enable core functions (page navigation, security, load balancing)
Maintain sessions (e.g., login state, if accounts exist)
Remember privacy preferences (where implemented)
Help prevent fraud and abuse
B) Performance / Analytics Cookies
These cookies help us understand how visitors use the Site (e.g., pages visited, time on page, errors, clicks). We use this information to improve the Site.
Examples (if used): Google Analytics (GA4), Plausible, Matomo.
C) Functionality Cookies
These cookies remember choices you make (such as language, region, or display preferences) to provide a smoother experience.
D) Advertising / Targeting Cookies (If Enabled)
These cookies may be set by us or third parties to:
Show ads that may be more relevant to you
Measure ad performance and conversions
Support remarketing (showing ads to people who previously visited the Site)
Track referrals for affiliate links (if the Site uses affiliate programs)
Examples (if used): Google Ads, Meta Pixel, TikTok Pixel, affiliate tracking tools.
3) First-Party vs. Third-Party Cookies
First-party cookies are set by Macystrend.com.
Third-party cookies are set by companies whose services we use (such as analytics providers, advertising networks, embedded video/social widgets, ecommerce tools, or affiliate networks).
Third parties may collect information about your online activity over time and across different websites. Their use of information is governed by their own privacy policies.
4) How Long Cookies Last
Cookies may be:
Session cookies: removed when you close your browser.
Persistent cookies: remain until they expire or you delete them.
We aim to use cookie lifetimes that are proportionate to their purpose.
5) Your Choices: How to Control Cookies
You can control cookies in several ways:
A) Cookie Consent Banner (If Implemented)
If we use a cookie consent tool (often required in certain regions), you can accept, reject, or customize non-essential cookies. You can update your preferences later via [Cookie Settings link/location].
B) Browser Controls
Most browsers allow you to:
View and delete cookies
Block third-party cookies
Block cookies from specific sites
Block all cookies (may affect Site functionality)
C) Advertising Opt-Outs (If Advertising Cookies Are Used)
You may be able to opt out of certain interest-based advertising through:
Network Advertising Initiative (NAI)
Digital Advertising Alliance (DAA)
YourOnlineChoices (EU/UK)
Opting out doesn’t remove advertising entirely, but it can reduce personalization.
6) Do Not Track (DNT)
Some browsers provide a “Do Not Track” setting. Because there is no consistent industry standard for responding to DNT signals, the Site may not respond to DNT in a uniform way. If we adopt a standard in the future, we will update this policy.
7) Updates to This Cookies Policy
We may update this Cookies Policy from time to time. The new version will be posted on this page with an updated “Last Updated” date.