This Privacy Policy explains how [Company Legal Name] (“Macy’s Trend,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit https://macystrend.com/ (the “Site”) and use any related services, content, or features (collectively, the “Services”). In plain terms: we collect some information to operate the Site, communicate with you, improve performance and marketing, and keep the Site secure.
If you do not agree with this Privacy Policy, please do not use the Services.
1) Information We Collect
We collect information in three main ways: information you provide, information collected automatically, and information from third parties.
A) Information you provide
You may provide information when you:
Subscribe to a newsletter
Submit a contact form or support request
Create an account (if available)
Place an order or request a return (if ecommerce is enabled)
Post comments or submit content (if enabled)
The information may include:
Contact details (name, email, phone number)
Shipping/billing details (address) (if applicable)
Order details (items purchased, transaction history) (if applicable)
Messages and other content you send us
Payment information: If you purchase through the Site, payments are typically processed by third-party payment processors. We generally do not store full card numbers.
B) Information collected automatically
When you use the Site, we may automatically collect:
Device and connection data (IP address, browser type, device identifiers)
Usage data (pages viewed, clicks, time on page, referring URLs)
Approximate location (derived from IP address)
Cookies and similar technologies (see “Cookies & Tracking”)
C) Information from third parties
We may receive information from third parties such as:
Analytics providers (Site traffic and performance)
Advertising partners (if we run ads/remarketing)
Ecommerce platforms and payment processors (payment status, fraud signals) (if applicable)
Email/SMS platforms (delivery and engagement metrics)
2) How We Use Your Information
We use personal information to:
Provide and operate the Services
Process orders, shipping, and returns (if applicable)
Respond to inquiries and provide customer support
Send administrative messages (order confirmations, account notices, policy updates)
Send marketing communications (where permitted; opt-out available)
Measure and improve Site performance and content
Detect and prevent fraud, abuse, and security incidents
Comply with legal obligations and enforce our policies
3) Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
Operate the Site and remember preferences
Run analytics to understand how the Site is used
Measure marketing effectiveness and (if enabled) provide targeted advertising
Your choices
Control cookies through browser settings (block/delete).
If we use a cookie consent banner, you can manage non-essential cookies there (where required by law).
Blocking some cookies may impact Site functionality.
4) How We Share Information
We may share information as follows:
A) Service providers
We share information with vendors who help us operate the Site and Services (e.g., hosting, analytics, email delivery, customer support, ecommerce tools). They may access information only as needed to perform services for us.
B) Payments and ecommerce (if applicable)
Payment processors and ecommerce partners may handle payment and order fulfillment. Their privacy policies govern how they process your information.
C) Legal and safety
We may disclose information if required to:
Comply with law, regulation, or legal process
Protect rights, safety, and security of users, our business, or the public
Investigate suspected fraud or misuse
D) Business transfers
If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.
E) With your consent
We may share information when you ask us to or otherwise consent.
5) Affiliate Links and Advertising (If Applicable)
The Site may use affiliate links or advertising. This means:
We may earn a commission if you click a link and make a purchase (at no extra cost to you).
Third-party partners may use cookies/pixels to measure referrals or ad performance.
We recommend reviewing the privacy policies of those third parties.
6) Email Marketing & Communications
If you subscribe to emails:
You can unsubscribe using the link in any marketing email.
Even if you opt out of marketing messages, we may still send non-promotional communications (e.g., order confirmations, account notices).
7) Data Retention
We keep personal information only as long as reasonably necessary to:
Provide the Services
Maintain records (orders, support logs)
Comply with legal obligations
Resolve disputes and enforce agreements
8) Security
We use reasonable safeguards designed to protect information. However, no online service is completely secure, and we cannot guarantee absolute security.
9) Children’s Privacy
The Services are not intended for children under 13 (or a higher age where required by law). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can address it.
10) International Visitors
If you access the Site from outside [Country], your information may be processed in countries where we or our service providers operate. Data protection laws may differ from those in your jurisdiction.
11) Your Privacy Rights
Depending on where you live, you may have rights to:
Request access, correction, or deletion of personal information
Opt out of certain processing (e.g., targeted advertising where required)
Withdraw consent where processing is based on consent
How to exercise your rights
Contact us at [privacy@macystrend.com]. We may verify your identity before fulfilling requests.
California/US states note (optional): Depending on configuration, some cookie-based advertising may be considered “sharing” for targeted advertising. Where required, we provide opt-out choices.
12) Third-Party Links
The Site may include links to third-party websites. We are not responsible for their content or privacy practices. Review their privacy policies before providing personal information.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted here with a revised “Last Updated” date. Material changes may be communicated via the Site or email where appropriate.